Our Marketing Strategy
When seeking business partners, you need to know
their strengths — and specifically, how those strengths can
benefit you. This is especially critical when striving to increase
sales leads and expand your market share. At Inland Direct Marketing,
we’re confident that our four core strengths can help you
reach your goals. We:
Identify your ideal target market.
sell cars, mortgages, credit opportunities or other products, we
can help you zero in on the exact audience you need
to reach. We can also provide highly
specific data — such
as credit scores, propensity of interest, demographics and lifestyle — that
help you tailor your message to those most likely to purchase your
product or service. Plus, we can provide data mining, data management
and data modeling services — all of which help increase your
Specify your unique offering.
We know your marketing
offer needs to be cost-effective, convenient, and clearly stated.
It also needs to be creatively presented in
a way that attracts your target reader, while bypassing those who
aren’t likely prospects. We can provide the creativity, focused
messaging and rapid deployment that will address these needs — and
get the job done.
Execute your marketing plan on time and on budget.
together all our innovative in-house capabilities — including
a comprehensive array of standard marketing shells, customized
design, printing, bindery, personalization and logistics — our “one
stop shop” makes it easy for you to go from idea to delivery
in no time flat.
Measure our effectiveness.
After your campaign
is completed, we follow up to ensure your satisfaction with the
results. Our toll-free phone service
helps us track the
number of calls and sales we helped you generate. And our regular
contact with your sales and/or marketing manager helps us ensure
that our marketing strategies are always in line with your strategic
goals. We even offer a service guarantee to make sure you are
completely pleased with your results.
Let IDM execute a successful direct marketing
campaign for you. We offer a host of professional marketing resources.
Creating the right traffic at the right time for our clients
is what we do every day! We do this effectively and quickly using five